360 DEGREE SELLING – HOW TO SELL BIOTECHNOLOGY PRODUCTS
VINCENT F. PETERS
The first and only pharmaceutical selling book in the United States on Relationship Selling. The author identifies the five critical success areas in selling biotechnology products:
Scientific Selling/Clinical Studies
Managed Care/Institutional Selling
Time and Territory Management
The book also takes theory to the next level, and provides the reader with a Physician Relationship Management (PRM/CRM) Sales Strategy Report on any physician. This unique, innovative technology approach allows salespeople to implement the skills in a real selling situation. No other pharmaceutical or non-pharmaceutical selling book provides this added benefit.
The author, a U.S. Air Force veteran and MBA, has over thirty five years of pharmaceutical industry experience, and has held the positions of National Sales Manager and Sales Training Director in some of the world's largest corporations. He also conducted the initial biotechnology product launch training for a U.S. subsidiary in Japan , the product now as achieved over $500 million dollars in sales. Needless to say, the proof is in the pudding!
To order, send $24.95 plus $4.00 for shipping and handling to:
Black Dog Publishing Company ISBN: 0-9656231-3-0
127 Longfields Way Approx. 86 pages, 40 illustrations and photographs,
Downingtown , PA 19335 table of contents, 8" x 11" trim size,
Telephone: (610) 269-0479 perfect bound, paperback, $24.95.
Fax: (610) 269-0479 35% discount to libraries, book
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